Keep your social persona clean by staying aware about the positivity around your brand as well as negativity to ensure immediate action. A command center provides you live updates about all conversations around your brand to ensure brand success.
Command centers also allow you to compare your brand against competitor brands. This is particularly useful for marketing initiatives, allowing the brand to focus on content/campaigns performing positively and negatively and tackle the same accordingly.
These dashboards can be customised according to the need of the viewer. They can be easily converted into agent dashboards, allowing keeping track of complaints/queries which have been taken care of and the ones which need attention. This helps avoid crisis situations with the prescribed SLA.